Books

Sell Without Selling : How To Out-Market Your Competitors and Attract Loyal Clients At Scale Through Social Media

Author: James Rostance

ISBN: 978-0-9564354-4-6
RRP £12.99

Most businesses fail to use social media effectively to sell B2B.

In large part, this is because they view social platforms as advertising channels.

This miscalculation means they wrongly use social platforms to ‘get their message’ to the people, without considering whether what they have to say is of any interest or value their audience… which, typically, it’s not!

Expert Value Marketing is a specially designed system for B2B marketers which allows them to successfully connect with buyers, at scale, using social media. It turns your customers into highly educated consumers who see you as their provider of choice.

The process involves sharing your very best knowledge and expertise in professionally packaged video courses which you market and give away for free. By doing so, you deliver real, tangible value to your target customers and the companies they work for.

Working in this way gives you unparalleled marketing cut through, as well as the opportunity for your customers to get to know, like and respect you or your brand as an industry leader and expert.

As the established authority in your field, you will be in the enviable position of having customers who see you as capable of helping them with their problems or meet their needs much more effectively than any of your competitors.

This valuable process provides the perfect opportunity for you to pitch your product to your audience while they are in a hyper-engaged buying state.

So, in addition to out-marketing your competitors, you will have the pleasure of dealing with the very best kind of customer, one who fully appreciates and understands the value of what you offer, is not fixated on price, and who wants to work with you and you alone.

The book will be available through Amazon, Blackwell, Waterstones and all good book retailers from June 2021.

The Executive’s Guide To Successfully Commissioning Video Productions

Author: James Rostance

ISBN: 978-0-9564354-2-2
RRP £12.99

As a company executive, you do not need to know all the ins and outs of how to make a video from a technical and creative point of view.

However, having a thorough understanding of the overall process of video production is invaluable.

This book will help you take control by providing enough, easily digestible information to give you a detailed understanding of video production processes. You will be able to make educated production decisions, give considered direction and provide your input along every step of the way.

At the executive level, a solid grasp of the video production process enables you to ensure the overall smooth running and timely delivery of a successful video project for which you are ultimately responsible.

• Understand the production process
• Choose the right provider for your needs
• How to make key production decisions
• Secrets of successful and timely project delivery

Exhibition and Tradeshow Blueprint – The definitive guide on how to exhibit successfully and make a profit

Author: James Rostance

ISBN: 978-0-9564354-1-5
RRP £12.99

This is not a book diluted with content on conferences. It is a book for business owners, executives, as well as sales and marketing professionals who have a responsibility to deliver a strong return on their company’s investment in exhibiting at a trade show.

Regardless of whether your background is administrative, or marketing or sales based, this book will empower you and your company to make as many sales as possible both during and after a show.

• How to attract the right sort of stand visitors (and avoid time wasters)
• Secrets to consistent, high-value interactions that lead to sales
• The exhibition profits ‘Holy Grail’
• Stand management strategies for winners
• Disaster avoidance and expert pre-show planning
• How to double the number of qualified visitors to your stand
• How to get the event ‘s press to feature YOUR company
• Effective show specials that do not affect your profit margins
• Prudent exhibition cost-saving
• How YOU can eclipse your competition at a show
• Attention grabbing ?hooks? to get the undivided attention of passers-by
• The importance of exhibition and trade show visitor profiling
• How to win extra sales by avoiding the biggest complaint of exhibition visitors
• A better alternative to the most common, flawed exhibition practice
• Secrets for a successful demonstration
• How to ensure show visitors are eager to see you again after the show
• Highly effective strategies to protect your exhibit and staff from time-vampires and time wasters
• Exhibition espionage
• The secret to effortless sales conversions after a show
• How to win sales that your competition leave on the table
• The inner circle profit opportunity at trade shows and exhibitions

The Insider’s Guide To Exhibition Success

Author: James Rostance

ISBN: 978-0-9564354-0-8
RRP £18.99

If you are preparing for an exhibition and would like to:

• Gain a much higher number of qualified leads from ideal prospects
• Dramatically increase your team’s ability to close deals
• Learn insider secrets and tips about how to make direct sales at an exhibition

This book will show you:

• How you can turbo-charge the number of prospects you will see
• Proven strategies to successfully open and qualify prospects
• An essentially zero-cost way in which you can ‘steal’ attention at a show and boost enquiries for your company
• The Blue-Print formula for success in getting free editorial coverage in your Trade Publications
• ‘Show Specials’ that don’t affect your bottom-line
• The real story behind how to successfully ‘Data-Capture’
• How to avoid the biggest mistakes commonly made by exhibitors and which annoy and alienate prospects
• How to cut your post-show sales-making workload by as much as 70%