Casino Game Instructional Videos
This casino marketing video series helped Grosvenor increase first time and repeat customer visits by addressing the two main barriers to entry:
- Series of 8 instructional videos
- Learn to play each casino game in 4-8 minutes each
- Scripted for a complete newcomer
“Since rolling out these videos we’ve had an incredible increase in email campaign open rates, social engagements and sharing.”
Grosvenor Casinos had identified that they had two problems to overcome in acquiring and retaining customers.
The first was a variety of frequently asked questions which were largely concerns and were known to be barriers for first time customers even stepping foot in a casino.
The second was how to actually play table games. Most first time visitors watch table games and play slot machines. What Grosvenor had discovered is that they experienced a significant drop off in repeat, second time visits because customers could not easily learn the games.
So the challenge we had was to:
- Produce a series of videos which handled the most common FAQs
- Produce a series of videos which explained in the shortest possible time how to play
The games which we produced video for were:
- Roulette (2x videos: Beginner & Intermediate)
- Introduction to the poker room
- Texas Hold ’em Poker
- 3 Card Poker
For each of the How To Play videos we used a mix of live filmed footage and custom produced, photo realistic animation.
Animation is a great tool to use when complex information is needing to be communicated but also absorbed, and then retained.
The success of these casino marketing videos was ultimately down to the very clear way in which they were scripted, aided by the equally clear animation elements which resulted in viewers being able to sit down and start playing after having watched our 3-4 minute videos.
How It Was Made
Location filming in a live casino provided extra entertainment for customers there.
Being a 24hr operation we scheduled to start filming at the quietest time, which was 4am on a Monday morning.