Crowdfunding Video - Boulder Shack

Crowdfunding Video – Boulder Shack

This crowdfunding video for Bouldershack helped them smash their original target.

Target: £20,000
Raised: £32,305

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Screenshots

“The campaign was incredibly successful. They took the time to understand our business which worked brilliantly.”

Tim Miller, Managing Director, Bouldershack

Update Video

We filmed this video as a bonus extra for the client for them to be able to thank and update inventors as to the project’s progress.

Reaching over 19,000 people it has done wonders for them in terms of extra PR and helping attract new paying members.

The Brief

The Southampton Climbing Wall needed to move and build new premises because the owners of the building had given notice to evict.

Although relatively small, the Southampton Climbing Wall served a great many climbers, school and college children locally. Without the climbing facility climbers and students in the city would loose out all together..

We were one of several companies they contacted in reference to having a crowdfunding video produced. However, a crowdfunding video is a sales tool in its own right and is only successful if works in helping the client reach their full target.

After an initial consultation it was clear that the direction in which the client intended to take the campaign would stand a high chance of failing because the pitch was not quite right.

Tim, the MD did not hide the fact that it was a vastly different approach to what they had in mind. Never the less, he felt confident in our abilities to trust us with the prescribed direction.

He trust was ultimately rewarded within the first week of the campaign as support and donations came thick and fast, primary from the parents of pupils who we had identified as the best target group to focus on.

The reason why they were so well motivated was because of the case we made as to how their children would miss out if the centre was allowed to close.

Donations were by comparison to most campaigns fairly small, but the sheer number of them propelled the campaign to success within the first few days.