B2B Direct Response Marketing
James’ foundation is in direct response marketing, and he specialises in B2B marketing.
His approach focuses on strategising campaigns that educate potential customers into becoming highly engaged, excited and entirely pre-disposed to buy from you.
In business, nothing else matters unless sales are made.
Which is why carefully constructed, direct response marketing campaigns are the only approach sales & marketing departments can place their trust in if what they ultimately want and need is measurable sales results.
For clients and business partners, James consolidates his expertise to deliver a single, principle outcome: to create and implement scalable, robust, direct response marketing systems which reliably make sales.
As an author, he has three internationally published titles in marketing, with his most recent setting out the B2B marketing technique of which he is the creator: Expert Value Marketing.
Industry Peers & Foundations
He has worked with and learned from some of the greatest living direct response marketers and copywriters in the world, including:
- Drayton Bird
- Andy Maslen
- Russell Brunson
- Dan Kennedy
- John Carlton
- Jeff Walker
- Seth Godin
The art of copywriting underpins any successful campaign and in addition to the above, James has extensively studied the godfathers of copywriting:
- Robert Collier
- Eugene Schwartz
- Claude Hoplins
- David Ogilvy
- Victor Schwab
- John Caples
- Maxwell Sackheim
- Gary Halbert
Psychology, persuasion, the science of influence and sales skills are further areas in which James holds great interest and has gone to great lengths to study. Key figures from these fields that James has read and been influenced by include:
- Robert Cialdini
- Jordan Belfort
- Grant Cardone
- Richard Bandler
- Brian Tracy
- Oren Klaff
- Dale Carnegie
- Zig Ziglar
The 414 is a weekly marketing industry podcast of which James is the host.
The show promises to challenge viewers to expand their knowledge, learn new techniques and gain valuable insights from some of the greatest minds in marketing.
Each week James interviews industry experts who are at the top of their game, and who have incredibly valuable knowledge to share with fellow marketers within the industry.
As one of Apple iTune' recommended business downloads, The 414 is available both on every major podcasting platform and across social media.
You can find out more and watch the latest episode at https://the414.net